BoBcover.png

Has your purchase funnel got a leak?

In our 'Basket or bounce' report, we reveal the formula for creating high street fashion product descriptions that convert, and the essential information that consumers are looking for to convince them to buy.  

Headline findings include:

  • 63% of consumers are more likely to buy a garment if the product description describes the cut and fit
  • 90% of shoppers are more likely to buy an item if the product description includes specific dimensions or measurements
  • 71% of consumers prefer descriptions that explain the benefits of the product.

Is your product content hitting all the right marks with your customers? Download the report to learn how to supercharge your descriptions for conversion.